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Why college matters
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Why College Matters
College is worth it, because you are worth it.

College isn’t just a place to learn. It’s where you’ll find a community filled with new people and have new experiences. It’s where you’ll make friends for life and learn important lessons about yourself. It's where you'll go to reach new heights.

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How will you reach higher this year?

College is about defying expectations, breaking the mold, and finding yourself. In short, it’s the most valuable investment you can make for your future — both financially and personally.

Your journey is just beginning, and you'll have support from us all along the way. Let's see how far you can go.

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You have curiosity. Explore it.

This is your opportunity to take what you’re already interested in and pursue it at a deeper level. Enroll in classes and sign up for activities that excite you, without the structured limitations of high school. Meet people from various backgrounds and cultures who have interests similar to — and different from — your own. They might even introduce you to new interests you didn’t know you had.

You have a purpose. Become it.

The future may seem uncertain, but college will help you discover the career path that matches your interests and motivates you to become the best version of yourself. You’ll learn to be more independent and gain the skills and knowledge you need to prepare you for the future. Meet mentors and fellow student leaders who inspire you to contribute and give back to your community and to the world.

You have potential. Exceed it.

Whatever your goals — getting a degree, owning a home, traveling the world — you can attain them. They require dedication and focus, but also financial stability. Here’s how a college degree can help over a lifetime:

  • Someone with a high school diploma can expect to earn $1.3 million.

  • A worker with some college but no degree earns $1.5 million.

  • An Associate’s degree-holder earns $1.7 million.

  • A worker with a Bachelor’s degree will earn $2.3 million.

  • Graduate degrees provide for even higher earnings:

    • A Master’s degree-holder earns $2.7 million.

    • A Doctoral degree-holder earns $3.3 million.

    • A Professional degree-holder earns $3.6 million.

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College is about defying expectations, breaking the mold, and finding yourself. Learn why college matters and discover the value of going to college whether you're applying for the first time or transferring colleges to complete your degree.