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President & CEO
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Jenny Rickard is President & Chief Executive Officer of Common App, a not-for-profit member organization committed to the pursuit of access, equity, and integrity in the college admission process. Each year, more than one million students, one-third of whom are first-generation, apply to college through Common App’s online application. Founded in 1975, Common App serves more than 800 member colleges and universities worldwide.

Jenny has shown a strong commitment to college access as evidenced by her accomplishments as the chief enrollment officer at both the University of Puget Sound and Bryn Mawr and in admission roles at Swarthmore and New York University School of Law. Her extensive service within the national higher education community includes a wide range of roles with the College Board, Association of College Counselors in Independent Schools (ACCIS), US Department of Education, and The Common Application Board of Directors — serving as Board President from 2007 to 2008.

Within the corporate field, Jenny was a vice president responsible for higher education product strategy at PeopleSoft. She was also a consultant for the higher education software company Datatel and started her career on Wall Street at J.P. Morgan & Co.

Since Jenny joined Common App in August of 2016, the organization has developed a long-term strategic plan and roadmap and has expanded its access initiatives, including the acquisition of Reach Higher, the college access and success campaign founded by former First Lady Michelle Obama during her time in the White House, and the development of a new application system for transfer and adult students.

She currently sits on the American Council on Education’s Washington Higher Education Secretariat, and is an advisory board member for Liaison GradCAS, a centralized application system for graduate admissions.

Jenny received a doctorate in higher education management from the University of Pennsylvania; a Master of Business Administration degree from New York University, Stern School of Business; and a Bachelor of Arts degree in political science from Swarthmore College.

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"Common App is a proven engine for advancing college access. I believe deeply in the transformative effect that higher education has on individuals and our society. I’m committed to expanding access to such an experience and supporting my colleagues and their institutions as we all navigate the increasingly dynamic and complex enrollment landscape."

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Jenny Rickard, President & CEO
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Board of Directors
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Our board is made up of leaders from the college admission counseling profession and at-large experts from outside the field united by a passion for advancing college access on a global scale.

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Shawn Abbott
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Vice Provost for Admissions, Financial Aid, and Enrollment Management
Temple University (PA)

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The SEED Foundation (DC)

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Cynthia Archer
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Vice Chair, Bryn Mawr College Board of Trustees

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Lee Ann Backlund
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Vice President for Enrollment Planning and Dean of Admission and Financial Aid
Sewanee: The University of the South (TN)

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Dale Bittinger
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Assistant Vice Provost of Undergraduate Admissions, Orientation, and School Partnerships
University of Maryland, Baltimore County (MD)

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Clark Brigger
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Executive Director of Admissions
University of Colorado, Boulder (CO)

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Liz Dietz
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Vice President of Student Strategy and Product Management
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Jeffery Gates
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Senior Vice President for Student Life and Enrollment Management
Utica College (NY)

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Aliza Gilbert
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College Counselor
Highland Park High School (IL)

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Lori Greene
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Vice President for Enrollment Management
Butler University (IN)

Name
Daniel Lee
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Vice President, Business Strategy and Operations
Ellucian

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Ann Marano
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College Bound Counselor
Irma Lerma Rangel Young Women’s Leadership School (TX)

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Logan Powell
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Dean of Admission
Brown University (RI)

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Karen Richardson
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Dean of Admission
Princeton University (NJ)

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Art Rodriguez
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Vice President and Dean of Admissions and Financial Aid
Carleton College (MN)

Name
Steve Soud
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Director of College Counseling
Isidore Newman School (LA)

Name
Jenny Rickard
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President & Chief Executive Officer
Common App (Ex Officio)

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